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European Tourism Trends

European Tourism Trends The European Travel Commission recently published its latest edition of the European Tourism Trends & Prospects quarterly report. Naturally, the report focuses on the impact that the COVID-19 pandemic had on travel during 2020, as well as… Read more

2021 Hotel Marketing Trends

As hotel marketers are ready to welcome 2021 with a reset attitude, now is the time for each hotel to finalize its yearly marketing plan. There are 5 major hotel marketing trends and new tools that should be taken into… Read more

Short Term rentals in Greece

The numbers per region Percentage distribution for the period July 2019 – June 2020 reveals that hotels and short term rentals in Greece has reached equal number of beds. This is one of the main findings in a recent study… Read more

Attribute-based selling

A new way of perceiving room distribution. Is traditional room type selection close to its end as we know it? Perhaps not just yet, but industry experts expect a major shift in the guest booking process to take place in… Read more

Deutsche Bank, where to travel

Deutsche Bank is considering three security indicators to identify the safest countries for tourists this summer. Going on holiday during COVID-19 remains a huge challenge, as noted in its latest report on tourism. As a matter of fact, most will… Read more

Travelers’ sentiment for 2020 & 2021

A survey recently conducted by Destinology reveals travelers’ sentiment for the summer 2020 and 2021. In addition the survey highlights travelles preferences for destinations and holidays budget. 2020 20% of responders said that it is extremely likely to book a… Read more

Hotel Market, 3 things to know

The following article is trying to outline a hotel market update and trends for the upcoming months. Market Recovery The last two weeks we monitor a slow down to cancelations for stays in Q3. New reservations have started slightly to… Read more

Air traffic recovery?

Air traffic recovery. Since the beginning of the pandemic (COVID 19) airline companies were the most affected. We all know that without flights touristic destinations suffer a lot. Professionals within tourism industry are trying to foresee when and how air… Read more

Corona Virus Impact

According to STR at the moment there is no big impact on the EU travel industry due to the virus. STR sees an impact only on airport hotels in Amsterdam, Dublin and Paris.