How to Reduce No-Shows and Last-Minute Cancellations at Your Hotel
No-shows and last-minute cancellations are more than just frustrating—they cost your hotel real revenue and disrupt planning. Especially in busy tourism destinations like Greece, every empty room is a missed opportunity. Fortunately, there are practical, proven ways to reduce these issues and protect your bottom line.
Here’s how your hotel can minimize no-shows and last-minute cancellations while maintaining a positive guest experience:
1. Implement Clear and Flexible Cancellation Policies
Guests are more likely to cancel when your policies are vague or too strict. Strike a balance between protecting your business and accommodating genuine changes in travel plans.
2. Send Timely Reminders Before Arrival
A simple reminder can drastically reduce forgotten bookings and unintentional no-shows.
3. Require Deposits or Credit Card Guarantees
Guests are more likely to honor a booking when there’s financial commitment involved.
4. Overbook Strategically
If your hotel frequently experiences a predictable number of no-shows, controlled overbooking may help maintain full occupancy.
5. Follow Up on No-Shows
Understanding why a guest didn’t arrive can help improve future processes.
6. Encourage Direct Bookings
Bookings made directly through your website tend to have lower cancellation and no-show rates than those made through OTAs.
Final Thoughts
While no-shows and last-minute cancellations can’t be avoided entirely, they can be significantly reduced with a proactive approach. Clear policies, timely communication, and small financial commitments can make all the difference. At Afixis Hospitality, we specialize in helping hotels maximize revenue through advanced revenue management strategies. Contact us today to learn how we can optimize your pricing, boost occupancy, and drive long-term profitability for your hotel.